Anyone in South Australia who has ever taken a drive through the town of Port Elliot will be familiar with the sight of a patient line of people snaking out of the Bakery and filling the outdoor tables and chairs, looking very satisfied with their purchases. The reason apart from the obvious, Hey it’s a bakery and what’s not to love, is they have a very clever marketing idea of producing a ‘Donut of the Month’ that is eagerly awaited by many.

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