This campaign was launched by Tourism Australia in January 2020, as part of a national bushfire recovery effort to encourage Australian’s to see their own backyard, whether it was for a weekend away or a longer journey. It was tapping into the idea that a lot of Australians wanted to assist communities impacted by the horrific bushfires experienced over the summer and promoted ideas to visit areas impacted directly or indirectly and spend in the shops, restaurants, hotels, caravan parks – anywhere and everywhere.
